I’m Erica Sierra—a brand builder and creative operator with 13+ years shaping brands people believe in. I’ve scaled startups, steered global icons, and led work that blends strategic depth with creative clarity.
At Humanaut Health, I built the brand from the ground up to support national expansion. At Bobbie, I launched stigma-shaking campaigns that reverberated across the industry and helped secure a spot on Fast Company’s Most Innovative Companies list. At Sephora, I helped establish Clean at Sephora as an industry-defining movement and built strategic partnerships that elevated skincare and haircare across North America.
I believe the best brands are built where insight meets instinct—where data and ideas work together to tell stories that move people. My work lives in that space, turning complexity into clarity and vision into something you can feel. And if you ask the stars (I’m a Cancer rising), it tracks—because I’m most at home building brands that thrive on people, community, and connection.
