FOR THE BECOMING. AND THE ARRIVED.

[ BRAND CONSULTANT ]

13+ years building the brands like Sephora, Bobbie, Tempo, and Humanaut Health. Full-funnel campaigns across paid, owned, and earned — always through a brand-first lens that makes people feel something before they do something.

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READ MY STORY

Humanaut Health · Bobbie · Sephora · Tempo · Collectively Inc ·

Humanaut Health · Bobbie · Sephora · Tempo · Collectively Inc ·

Soul first. Strategy always.

Whether you're launching, evolving, or scaling — I bring the strategic clarity and creative conviction to build the foundation that lets your brand grow with intention and momentum.

  • You have a vision. I build the strategic foundation that makes it a brand people remember — where market data and human instinct work together.

  • From first impression to loyal relationship, I design the full-funnel systems that guide your audience through the funnel and into something that lasts.

  • I translate brand essence into campaigns, language, and creative direction that resonates, differentiates, and endures — long after the brief is filed.

SEE MY WORK

[SEPHORA · BOBBIE · TEMPO · HUMANAUT ]

[ FAST COMPANY MOST INNOVATIVE ]

Services

[ 01 ]

The Starter

  • Includes:

    • Brand audit or campaign review

    • Messaging or positioning refinement

    • 1–2 collaborative work sessions

    • 2 weeks of async support

    Ideal for founders, small teams, or consultants pressure-testing or refining their brand foundation.

Focused engagement designed to unlock strategic clarity—ideal for early-stage brands or teams in transition.

[ 02 ]

The Builder

A full-stack brand sprint to define or evolve your identity and prepare for go-to-market.

  • Includes:

    • Brand strategy + positioning

    • Voice + messaging development

    • Creative brief or campaign direction

    • GTM or launch roadmap

    • 4–6 week timeline

    Ideal for startups, scaling brands, or teams ready to relaunch with confidence.

[ 03 ]

The Partner

A fractional partnership that brings strategic firepower, creative leadership, and momentum—without the ramp-up.

  • Includes:

    • Strategic leadership across brand, creative, or marketing

    • Hands-on collaboration with internal or agency teams

    • Ongoing advisory + executional support

    • Available as monthly or quarterly retainers

    Ideal for CMOs, founders, or growing teams seeking a senior partner across brand efforts.

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GOOD WORK. GOOD PEOPLE. GOOD TIMES.

5/5

TESTIMONIAL
Brand Media Lead, Sephora
Brand Media Lead, Sephora

"Erica is a truly exceptional brand marketer—creative, thoughtful, and always attuned to the bigger picture. She understands branding end-to-end and has an innate ability to connect strategy with culture. Collaborative and process-driven, Erica consistently delivers work that is both impactful and inspiring."

Communications Director, Bobbie
Communications Director, Bobbie

"Whip smart, deeply passionate, and above all, kind. Erica is the person you want by your side on good days and especially the tough ones."

Medical Lead, Bobbie
Medical Lead, Bobbie

"Whether it’s building a brand, launching a product, or developing a creative campaign, Erica gets to the core beliefs, hopes, frustrations, and expectations of her audience and, as a result, creates work that matters—to the brands and the people she serves."

Content Director, Tempo
Content Director, Tempo

"Erica executes multi-channel strategies with attention to detail while taking a thoughtful, holistic approach. She’s compassionate, patient, and supportive while driving results."

Innovation Director, Bobbie
Innovation Director, Bobbie

"Erica is an organizational guru and master of process. She can live seamlessly in both the details and the larger strategic vision—a huge asset in fast-moving organizations."

For brands ready to evolve — and those built to lead.

Most great work starts with one conversation. Let's have it. WORK WITH ME