I build brands people believe in.

Hi, I’m Erica Sierra — a brand marketing leader, strategist, and creative operator with 13+ years shaping brands across beauty, wellness, health, fitness, and culture-driven consumer brands.

Across Sephora, Bobbie, Tempo, Humanaut Health, and Collectively, I’ve built the strategy, campaigns, storytelling systems, and brand foundations that help companies move from ambiguity to momentum.

My work lives where insight meets instinct — translating complex ideas into brands people can understand, trust, and feel.

SEPHORA · BOBBIE · TEMPO · HUMANAUT HEALTH · COLLECTIVELY · RE:BRAND