**FOR THE BECOMING. AND THE ARRIVED.**

[ BRAND CONSULTANT ]

A marketing strategist and creative operator with 13+ years of experience building brands people believe in.

My work spans full-funnel campaigns across paid, owned, and earned channels—always through a brand-first lens that makes people feel something before they do something.

READ MY STORY

Soul first. Strategy always.

Whether launching, evolving, or scaling, I bring clarity, creative rigor, and thoughtful execution—building the foundations that let organizations grow with intention and momentum.

Turning ambiguity into movement, I develop foundational strategies that combine market data with human truth to build brands people believe in.

From awareness to action, I craft marketing systems that guide audiences through the funnel—and into meaningful relationships with your brand.

I translate brand essence into campaigns, language, and creative briefs that resonate, differentiate, and endure.

SEE MY WORK

[ FROM VISION TO IMPACT ]

[ DRIVEN BY PURPOSE, INSPIRED BY PEOPLE ]

Services

[ 01 ]

The Starter

Includes:
- Brand audit or campaign review
- Messaging or positioning refinement
- 1–2 collaborative work sessions
- 2 weeks of async support
Ideal for founders, small teams, or consultants pressure-testing or refining their brand foundation.

Focused engagement designed to unlock strategic clarity—ideal for early-stage brands or teams in transition.

[ 02 ]

The Builder

A full-stack brand sprint to define or evolve your identity and prepare for go-to-market.

Includes:
- Brand strategy + positioning
- Voice + messaging development
- Creative brief or campaign direction
- GTM or launch roadmap
- 4–6 week timeline
Ideal for startups, scaling brands, or teams ready to relaunch with confidence.

[ 03 ]

The Partner

A fractional partnership that brings strategic firepower, creative leadership, and momentum—without the ramp-up.

Includes:
- Strategic leadership across brand, creative, or marketing
- Hands-on collaboration with internal or agency teams
- Ongoing advisory + executional support
- Available as monthly or quarterly retainers
Ideal for CMOs, founders, or growing teams seeking a senior partner across brand efforts.

LEARN MORE

GOOD WORK. GOOD PEOPLE. GOOD TIMES.

5/5

TESTIMONIAL

Brand Media Lead, Sephora

"Erica is a truly exceptional brand marketer—creative, thoughtful, and always attuned to the bigger picture. She understands branding end-to-end and has an innate ability to connect strategy with culture. Collaborative and process-driven, Erica consistently delivers work that is both impactful and inspiring."

Communications Director, Bobbie

"Whip smart, deeply passionate, and above all, kind. Erica is the person you want by your side on good days and especially the tough ones."

Medical Lead, Bobbie

"Whether it’s building a brand, launching a product, or developing a creative campaign, Erica gets to the core beliefs, hopes, frustrations, and expectations of her audience and, as a result, creates work that matters—to the brands and the people she serves."

Content Director, Tempo

"Erica executes multi-channel strategies with attention to detail while taking a thoughtful, holistic approach. She’s compassionate, patient, and supportive while driving results."

Innovation Director, Bobbie

"Erica is an organizational guru and master of process. She can live seamlessly in both the details and the larger strategic vision—a huge asset in fast-moving organizations."

For brands ready to evolve—and those already leading the way.

LET'S GET STARTED